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From 2012-2017, I was a catalog designer at SOCCER.COM for multiple business units including footwear and apparel. I was responsible for the design of these sections within the print catalog and for digital assets for the website, emails, and social media. This included the responsibility of directing photoshoots with models and styling product photography that largely utilized a laid-down or flat approach. I also designed the layout and type treatment shown on these pages.
In 2019 I returned as a graphic designer working with Team Marketing, focusing on creating marketing assets for the Sales group directed towards clubs, institutions, and recreational teams.
Specs:
Client // SOCCER.COM
Catalog spreads
Advertisements
Winter 2019 Soccer Catalog
Goal: Assist in designing and planning the 2019 Holiday campaign for SOCCER.COM. Directing photography, and create design elements for the campaign. Implement elements into the print catalog through page layout.
Audience: Players, coaches, and institutions in team soccer.
SOCCER.COM Catalog Print Pages • Photoshoot Direction • Adobe InDesign & Photoshop
Adidas Apparel Spread in SOCCER.COM Catalog
Goal: Promote Adidas soccer products and lifestyle apparel in SOCCER.COM catalog.
Audience: SOCCER.COM Consumer
SOCCER.COM Catalog Print Pages • Page Layout • Adobe InDesign & Photoshop
Nike F.C. Ad in SOCCER.COM Catalog
Goal: Design advertisement for Nike F.C. for the SOCCER.COM consumer catalog.
Audience: SOCCER.COM Consumer
Ad Design • Page Layout • Adobe InDesign & Photoshop
Nike & Puma Apparel Spread in SOCCER.COM Catalog
Goal: Promote soccer products and lifestyle apparel for Nike and Puma in SOCCER.COM catalog.
Audience: SOCCER.COM Consumer
SOCCER.COM Catalog Print Pages • Photoshoot Direction • Page Layout • Adobe InDesign & Photoshop